We're the eCommerce team behind your favorite brands
PERFORMANCE DOESN'T MEAN BORING
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https://eatfishwife.com
Fishwife
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https://drinkhappyviking.com/
Happy Viking
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https://www.guavafamily.com/
Guava Family
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https://paireyewear.com/
Pair Eyewear
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https://branchbasics.com/
Branch Basics
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https://heraclea.co/
Heraclea
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https://littlesleepies.com/
Little Sleepies
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https://mmlafleur.com/
MM LaFleur
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https://www.stumptowncoffee.com/
Stumptown
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https://shop.centr.com/
Centr
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https://eastfork.com
East Fork
GET TO KNOW US
We’re a proactive partner driving growth across the modern commerce ecosystem. Since 2015, we’ve worked alongside ambitious brands to turn great ideas into measurable outcomes—building and optimizing 200+ Shopify stores in the process.
Redefining sake for the US consumer
The Palate Project team brought us in to rethink how their products and brand show up to their customers. This was a blank-slate redesign from top to bottom. From logo work to shipping logic and everything in between.
Brewing Conversions
We partnered with Stumptown Coffee to reimagine their core eCommerce funnel, blending thoughtful UX design with sharp commerce strategy. From product discovery to checkout, we crafted a buying experience that mirrors the care Stumptown pours into every cup.
Scaling Sweet Dreams
Little Sleepies is one of the fastest-growing brands on Shopify, and we've been their full-service partner through the climb, leading CRO, design, development, and strategy on an ongoing retainer. We test, iterate, and ship across every corner of the funnel to fuel their rapid growth.
Cleaning Up Commerce
Branch Basics is a long-standing development retainer where we serve as an extension of their team, continuously shipping site features and evolving their subscription program. From refining the recurring purchase experience to building out new functionality that supports their mission of healthier living, our ongoing partnership keeps their digital storefront moving as fast as their growing community of customers.
Catch of the Day
Fishwife is a retainer partner where we lead UX design, theme development, subscription experiences, and CRO testing. We work closely with their team to refine every touchpoint of the shopping journey, building a Shopify storefront that matches the bold, tinned-fish energy of their brand.
Framing the Future
Pair Eyewear came to us for a focused engagement spanning theme development, UX design, eCommerce strategy, and a headless migration. We rebuilt the foundation of their storefront to support a faster, more flexible shopping experience, giving their team the modern infrastructure needed to keep pace with one of DTC's most innovative eyewear brands.
Growing With Guava
Guava Family has been a long-running retainer partner where we lead UX design, theme development, and commerce strategy. Over the years, we've grown alongside the brand, continuously refining their storefront to support new product launches and meet the evolving needs of the modern family on the go.
Fueling the Funnel
Vega tapped us for a focused project covering theme development, UX design, and CRO strategy. We reshaped key moments across their storefront to better connect plant-based athletes with the right products, delivering a cleaner shopping experience built to convert and a foundation their team can continue to optimize.
Bold Flavors, Built Right
Omsom partnered with us to bring their bold, unapologetic brand to life online through theme development, UX design, and product launch strategy. We crafted a storefront that captures the energy of their proudly loud pantry staples, giving their team a platform built to support new launches and a fast-growing community of home cooks.
Daily Rituals, Refined
Everyday Oil is a long-time partner where we lead theme development, UX design, and subscription program work. We've grown alongside the brand for years, continuously refining their storefront and recurring purchase experience to support a loyal community that's made their oil a daily essential.
Tailored for Growth
M.M.LaFleur is an ongoing retainer partner where we support UX design, theme development, commerce strategy, and CMS management. We work alongside their team to refine the digital experience for the modern professional woman, continuously evolving their storefront to match the thoughtful, polished standard their brand is known for.
Modern Heritage
Heraclea is a retainer partner where we lead theme development, design, brand strategy, and commerce strategy. We work closely with their team to translate the rich story of their olive oil heritage into a digital experience that feels just as crafted as the product itself, building a storefront positioned to grow alongside the brand.
Spice is Right
Diaspora Co. was a long-time retainer partner where we led UX design and theme development. We helped shape a storefront that honored the brand's commitment to equitable sourcing and single-origin spices, crafting a shopping experience as vibrant and intentional as the products inside every jar.
Leveling Up Play
DSS Games came to us for a focused project covering UX design and design strategy. We helped shape a digital experience that brings their tabletop world to life online, creating an intuitive storefront that makes it easy for players to discover, explore, and add their next favorite game to the collection.
Formula for Growth
ByHeart is a long-time retainer partner where we lead theme development, UX design, and commerce strategy. We work alongside their team to build a digital experience that earns the trust of new parents, continuously refining their storefront to support the brand's mission of delivering a better infant formula to families nationwide.
Small Details, Big Impact
Chunks came to us for a focused project covering theme development and UX design. We built a storefront that channels the brand's playful, design-forward identity, creating a shopping experience as bold and considered as the claw clips themselves.
FEATURED WORK
We value close client partnerships and take pride in showcasing the work we create together.
Beauty in Bloom
Kulfi Beauty was a multi-year partner from 2021 to 2024, where we led theme development and UX design. We helped shape a storefront that celebrated the brand's South Asian roots and bold approach to beauty, building a digital home as vibrant and expressive as the products themselves.
FEATURED WORK
We value close client partnerships and take pride in showcasing the work we create together.
Launch Mode
Recent work and news from around our studio.
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Amberjack 🚀
The amazing team at Amberjack launches a new eCommerce funnel, completely redesigned and built by the on/Sight team. To the moon!
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Palate Project
Sip It!The Palate Project team brought us in to rethink how their products and brand show up to their customers. This was a blank-slate redesign from top to bottom. From logo work to shipping logic and everything in between.
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East Fork
East Fork moves its tech stack from headless to our native Shopify theme, Spectacle. Unlocking new capabilities and scale.
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Okendo Awards!
check it out!Okendo, everyone's favorite reviews app, gave us an award! Best referrals implementation with our long time client, Fishwife.
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Corey on Substack
Our Chief Growth Officer, Corey, started sharing his brain and dance moves on Substack.
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Q1 @ on/Sight
on/Sight records it's best Q1 ever!
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Midnight Ricardos
look!One of our most mysterious builds yet. No idea who Ricardo is, but he's got great taste! eCommerce strategy, UX Design and Theme Development by on/Sight. Created by power house advertising firm, Dagger.
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o/S <3 CPG Brands
Multiple super secret CPG startups hire on/Sight to help them create amazing digital experiences.
ABOUT US
We’re a team of sharp thinkers, bold creatives, and hands-on developers guided by a distinctive aesthetic sensibility and a deep understanding of what moves the needle for modern DTC brands. From scaling sustainable growth to crafting unforgettable commerce experiences, we’re here to help you build what’s next.
Teams hire us for
Brand Strategy
Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently.
Product Positioning
Sharpens the product narrative so value is instantly understood, differentiated, and compelling.
Analytics & Strategic Insights
Transforms complex data into focused insights that drive confident, high-impact decisions.
Competitive Audits
Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens.
Revenue Growth Modeling
Maps how strategic, product, and experience changes translate into measurable revenue upside.
Roadmapping and Value Prioritization
Aligns initiatives by impact and effort, creating a clear path from strategy to execution.
CRO Strategy & Planning
Defines a structured optimization roadmap aligned to business goals, data, and user behavior.
User Research & Behavioral Analysis
Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity.
A/B & Multivariate Testing
Validates changes through controlled experimentation to drive measurable performance gains.
Conversion Funnel Analysis
Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth.
Landing Page Optimization
Optimizes page structure, messaging, and layout to improve relevance and conversion.
CRO Reporting & Insights
Translates test results into actionable insights that inform future decisions.
User Interface Design
Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression.
Creative Direction
Defines the visual vision across channels to ensure consistency, cohesion, and creative impact.
Branding & Identity
Builds distinctive brand systems that are recognizable, flexible, and built to last.
Design Systems
Creates scalable design frameworks that ensure speed, consistency, and quality across products.
Email Design
Designs high-performing emails that drive engagement while staying on-brand and responsive.
Content Strategy
Plans content systems that align messaging, channels, and cadence with business goals.
Animation & Interaction
Adds motion and interaction that enhance usability, guide attention, and elevate experience.
Custom Shopify Themes
Builds fast, flexible Shopify themes optimized for conversion, scalability, and brand expression.
Headless Commerce Architecture
Decouples frontend and backend to unlock performance, flexibility, and best-in-class customer experiences.
Accessibility & Compliance (ADA)
Ensures digital experiences meet accessibility standards without sacrificing performance or design.
Custom Shopify Applications
Extends Shopify with purpose-built apps that solve specific business and operational challenges.
Fulfillment Systems Integration
Connects fulfillment partners seamlessly to ensure accurate inventory, faster shipping, and fewer failures.
Platform & Tool Consolidation
Simplifies fragmented systems into a lean, connected stack that reduces cost and complexity.
Product Information Systems
Creates a single source of truth for product data across channels, markets, and platforms
Brand Strategy
Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently.
Product Positioning
Sharpens the product narrative so value is instantly understood, differentiated, and compelling.
Analytics & Strategic Insights
Transforms complex data into focused insights that drive confident, high-impact decisions.
Competitive Audits
Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens.
Revenue Growth Modeling
Maps how strategic, product, and experience changes translate into measurable revenue upside.
Roadmapping and Value Prioritization
Aligns initiatives by impact and effort, creating a clear path from strategy to execution.
CRO Strategy & Planning
Defines a structured optimization roadmap aligned to business goals, data, and user behavior.
User Research & Behavioral Analysis
Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity.
A/B & Multivariate Testing
Validates changes through controlled experimentation to drive measurable performance gains.
Conversion Funnel Analysis
Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth.
Landing Page Optimization
Optimizes page structure, messaging, and layout to improve relevance and conversion.
CRO Reporting & Insights
Translates test results into actionable insights that inform future decisions.
User Interface Design
Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression.
Creative Direction
Defines the visual vision across channels to ensure consistency, cohesion, and creative impact.
Branding & Identity
Builds distinctive brand systems that are recognizable, flexible, and built to last.
Design Systems
Creates scalable design frameworks that ensure speed, consistency, and quality across products.
Email Design
Designs high-performing emails that drive engagement while staying on-brand and responsive.
Content Strategy
Plans content systems that align messaging, channels, and cadence with business goals.
Animation & Interaction
Adds motion and interaction that enhance usability, guide attention, and elevate experience.
Custom Shopify Themes
Builds fast, flexible Shopify themes optimized for conversion, scalability, and brand expression.
Headless Commerce Architecture
Decouples frontend and backend to unlock performance, flexibility, and best-in-class customer experiences.
Accessibility & Compliance (ADA)
Ensures digital experiences meet accessibility standards without sacrificing performance or design.
Custom Shopify Applications
Extends Shopify with purpose-built apps that solve specific business and operational challenges.
Fulfillment Systems Integration
Connects fulfillment partners seamlessly to ensure accurate inventory, faster shipping, and fewer failures.
Platform & Tool Consolidation
Simplifies fragmented systems into a lean, connected stack that reduces cost and complexity.
Product Information Systems
Creates a single source of truth for product data across channels, markets, and platforms
POP QUIZ —
WHY ON/SIGHT?
Let’s Talk
Whether you've got a project in mind, a wild idea, or just want to talk shop—we're always up for a good convo. Drop us a note and let's see what we can build and grow together.